KH Lloreda to become new supplier for O’CEDAR in Spain - KH7
26.03.2016

KH Lloreda to become new supplier for O’CEDAR in Spain

KH Lloreda, nou distribuïdor de O’CEDAR a Espanya

KH Lloreda has concluded an agreement with French multinational company SWANIA for distribution in Spain of O’CEDAR products for the next five years.

O’CEDAR, established in 1924, are specialists in wood care and manteinance.

KH Lloreda will be the new distributor in Spain for the wood care specialized brand O’CEDAR. Based in Paris, O’CEDAR has been distributed in Spain for over 35 years, and has become a specialist in wood care and treatment.

With an initial portfolio of five references; O’CEDAR Multi-surface Anti-Dust Action Cleaner (400 ml spray), O’CEDAR Furniture Cleaner (400ml), O’CEDAR Regular Wood Repairer (100 ml), O’CEDAR Dark Wood Repairer (100 ml) and O’CEDAR Parquet Cleaner (1000 ml); KH LLOREDA will be responsible for commercial and logistical management of the French firm in Spain.

Through this agreement, KH Lloreda is broadening its portfolio as a supplier. O’CEDAR thus joins a list which already includes the CIF and Domestos brands from UNILEVER, these two being distributed by KH Lloreda since 2015.

Alejandro Garçon, KH LLoreda sales manager, has pointed out that this alliance represents “means an excellent chance to continue adding value to those categories were we operate, and it is framed in our continuous process of innovation as well as in our vocation for leadership”.

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