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  • New promotion, you can win free plans with KH-7!

    Since April, you can enter to kh7.com/planeskh7/ and discover the plans that we have prepared for you. You only have to register yourself, select the plan that you like more and answer a question about your cleaning habits. This way, you are automatically entered in the draw of the plan you have chosen.

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  • KH Lloreda to become new supplier for O’CEDAR in Spain

    KH Lloreda has concluded an agreement with French multinational company SWANIA for distribution in Spain of O’CEDAR products for the next five years.

    O’CEDAR, established in 1924, are specialists in wood care and manteinance.

    KH Lloreda will be the new distributor in Spain for the wood care specialized brand O’CEDAR. Based in Paris, O’CEDAR has been distributed in Spain for over 35 years, and has become a specialist in wood care and treatment.

    With an initial portfolio of five references; O’CEDAR Multi-surface Anti-Dust Action Cleaner (400 ml spray), O’CEDAR Furniture Cleaner (400ml), O’CEDAR Regular Wood Repairer (100 ml), O’CEDAR Dark Wood Repairer (100 ml) and O’CEDAR Parquet Cleaner (1000 ml); KH LLOREDA will be responsible for commercial and logistical management of the French firm in Spain.

    Through this agreement, KH Lloreda is broadening its portfolio as a supplier. O’CEDAR thus joins a list which already includes the CIF and Domestos brands from UNILEVER, these two being distributed by KH Lloreda since 2015.

    Alejandro Garçon, KH LLoreda sales manager, has pointed out that this alliance represents “means an excellent chance to continue adding value to those categories were we operate, and it is framed in our continuous process of innovation as well as in our vocation for leadership”.

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  • KH-7 joins OBCinema in its commitment for culture and family

    The leading brand in kitchen cleaners will be supporting the second season of the OBCinema film series at the Barcelona Auditorium, where three films with live soundtrack will be screened.

    The OBCinema film series starts on January 9th with the screening of Gladiator and will finish on May 15th with a tribute to the films by Tim Burton and the soundtracks by Danny Elfman.

    KH-7 will promote this ground breaking experience which mixes cinema and symphonic concerts, and will raffle tickets for the screening of Pirates of the Caribbean, one of the chosen films.

    KH-7 and the Barcelona Auditorium have joined forces to bring symphonic music closer to people through OBCinema, a successful film series with live soundtrack by the Barcelona Symphonic and Catalonia National Orchestra (OBC).

    It implies bringing this kind of music to a public who doesn’t assist to this kind of concerts very often, but who is still able to enjoy it while watching a film on the big screen. In this occasion, the chosen films are big productions in which the soundtrack gives a special emotion to the plot. In other words, we have the chance to watch in situ the close relationship between the soundtrack and the story that it is telling us.

    For the second edition of the OBCinema film series, three screenings have been scheduled. First will be Gladiator on January 9th and 10th. Secondly, it will be turn for Pirates of the Caribbean on April 1st, 2nd and 3rd, a film for which KH-7 will raffle tickets among its consumers. Last, on May 14th and 15th, a selection of the best scenes directed by Tim Burton will be screened, in which the protagonist will be the music from the acclaimed composer Danny Elfman.

    With this very innovative experience, the Auditorium widens its programming thanks to something that goes beyond symphonic concerts, with the collaboration of KH-7. Thus, the leading brand in kitchen cleaners renews its commitment for cinema and culture as means of transmitting its values to society. KH-7 also supported the premiere of the last Disney Pixar’s success film Inside out, apart from sponsoring a program of activities known as “Macba en familia”, which is aimed to bring contemporary art closer to the public in a playful way and so favour an environment of joint learning for children and adults.

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  • Have fun with KH-7 at the Barcelona Children’s Festival

    From December 27th to January 4th at the Montjuic fairgrounds in Barcelona the Children’s festival will be held. There you can find lots of activities for family fun: games, sports; as well as creative, cultural and musical activities. Also, you will for the first time be able to find a circus with trapeze artists, clowns and jugglers.

    And of course KH7 will be at the festival! Let the children play and experiment with KH-7 and its personalized castle, in which they will be able to play with coloured sand without caring about the stains. A perfect chance to create lots of buildings working together as a family. Let your imagination run wild with KH-7!

    In its 52nd edition, the Children´s Festival still keeps educative and entertainment events, offering lots of fun to the youngest, but also to adults. You can´t miss that!

    Share your unique family moments with KH-7 SINMANCHAS this Christmas!

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  • KH Lloreda awarded at RESPON.CAT Awards

    On December 14th the 1st Respon.cat Awards ceremony took place. KH Lloreda was awarded as an exemplary firm concerning social responsibility. Different features on Corporate Social Responsibility were wanted to be shown to society, but also a message about the need to take a step forward on corporate commitment was aimed to be sent to the Catalan corporate world. During the act, the ideas of the RSE (CSR) were presented with the aim of inspiring some positive values for the Catalan business fabric. These ideas are about each company’s social, environmental, economic and emotional responsibility; and at the same time it claims for responsibility in leadership in order build up ethical scenarios with lots of commitment, integrity, transparency and trust.

    As well as KH Lloreda’s step forward to social responsibility was recognized, so were its systematic managing of social and ethical responsibility; and its values such as innovation and continuous respect for the environment, the care for its human team and its active collaboration with the surrounding areas.

    The firm was awarded for being the first to reach the European Union´s ecolabel inside its cathegory of products, for having zero litres of waste waters in its production line, for having a nursery service inside the company that more than forty families have enjoyed, for having disabled people in their human team since 2011 and for tracing a strategic plan which was the result of the participation of a whole eighty-five people team.

    Other companies such as GAES, HP Barcelona and the Roques Blanques Cemetery were also awarded.

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  • KH-7 VAJILLAS, KH Lloreda’s new commitment

    KH Lloreda jumps into the washing-up liquid market with its new product KH-7 VAJILLAS. This launching is the company’s main commitment in recent years and it means an approach from this family firm to one of the biggest segments in the household cleaning market, traditionally dominated by multinational companies.

    KH-7 VAJILLAS makes its debut on supermarket shelves after more than two years of investigation and development aiming to create an innovative, efficient and outstanding product, a common ground for the whole KH7 brand. The result is an ultra-concentrated, premium quality washing-up liquid, created through technology, designed to bring the purchaser a great use experience, featuring the well known efficiency in this market leading grease removing brand.

    Among the product’s main features, its highly efficient formula stands out, for it makes KH7 VAJILLAS a hand care product with a suggestive fragrance. Apart from the product features, the innovative ergonomic design of the bottle should be remarked, especially because it features an innovative anti-drip dosing cap that keeps the recipient always clean and allows the consumer to easily decide the amount of product to use.

    For the launching of the product KH Lloreda will start an important communication campaign at the selling points, as the product starts to be distributed through both traditional and modern channels.

    The releasing will feature a never before seen promotion tool: “Try it for free”. From September 1st to December 15th, all consumers who have bought KH7 VAJILLAS in any of its two formats will get their money back if they enter their personal information and receipt at kh7.es/gratis.

    KH-7 VAJILLAS is now available in both the 600 ml. and 400ml. formats.

    Statements by Josep M. Lloreda, President of KH Lloreda:

    “I feel especially excited about this launching. We have a great team and that’s one of the key points that allow us facing big markets. So far, KH Lloreda has been moving in small market niches, in which we have had the opportunity to be a leading, high level brand in Spain. Today we face a great chance: jumping into markets that have traditionally been dominated by multinational companies. KH-7 VAJILLAS is just the tip of the iceberg. The fact that ten per cent of our human team is dedicated to R&D allows us to research and develop good and outstanding products: they won´t be store brand, low cost products; they will be high quality products, conceived after taking the consumer into account”.

    “We have watched all our competitors’ products closely and there was one conclusion we got to– we needed to improve what already existed, or we better give up. To our consumers there’s only one thing I can say: try it, it will blow your mind”.

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  • KH-7 SINMANCHAS to promote last Disney Pixar´s film

    KH7 will feature the Inside Out poster in its bottles and will give away thousands of prizes to the consumers, including film merchandising and cinema tickets.

    By late October, a trip to San Francisco will be raffled, since it was in that city where this last animation masterpiece was conceived.

    After its success in the last Cannes Festival and its successful programming in American theatres, on July 17th it will premiere in Spain under the title of “Del revés”.

    KH-7 SINMANCHAS joins animation cinema. The leader brand in stain removers has joined Disney Pixar in order to promote the launching of a new film, Inside Out, which will premiere in Spain under the title of ”Del revés”. More than 5000 prizes and a trip to San Francisco will help promoting the release.

    Acclaimed by the critics in the last Cannes Festival and having had a blockbusting premiere in the United States, this ground breaking and suitable for all ages animation film tells through great shares of imagination, humour and irony what goes on inside the head of a child called Riley, talking about the place where her emotions dwell. These emotions are happiness, fear, rage, sadness and loathing, each one of them represented by an animated character.

    To celebrate the release of this new film, already called a masterpiece by some, KH-7 SINMANCHAS will feature the film poster in its bottles and will give away more than 500 prizes to its purchasers: 500 double tickets to watch it at the cinema and merchandising items such as mugs, sunshades for cars and backpacks, all of them featuring the Inside out characters. The icing on the cake will be the raffle of an all expense paid trip to San Francisco, the city where the new Pixar film was created.

    To participate in this promotion and get prize guaranteed purchasers of KH-7 SINMANCHAS will have to buy a bottle of the product between July 17th and October 17th, then enter the code they will find in the bottle (be a recharge, spray or KH-7 SINMANCHAS Oxy Effect) at kh7.es/Disney. Last, prize guaranteed will be given to each participant. In late October, the trip to San Francisco will be raffled among all the inscribed.

    This collaboration with Disney Pixar is a step forward in KH-7’s strategy to promote the leader brand in stain removers through projects somehow related with the arts, originality and creativity, just like our 2010 spot (starred by La Fura dels Baus) or the “Let the future geniuses experiment” campaign.

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  • Fernando Trueba premieres Sie7e, the spot for the new KH7 campaign

    The spot is a funny thirty seconds clip, inspired in the famous Marx Brother’s Crowded Cabin Scene, from the 1935 film A night at the opera.

    To Trueba it has been “a heaven sent project”, as the Spanish filmmaker himself is a great fan of the Marx Brothers’ films from their golden age at Hollywood.

    For its TV adaptation, the notorious cabin has been turned into a kitchen in which a young man comes across and interacts with a multitude of characters to which he brings his help –and his KH7, so showing the multipurpose nature of the cleaner.

    The director, once awarded with an Oscar for the best foreign language film for Belle Époque, and also five times winner of a Goya Award, has put his current projects aside for a while in order to get back to publicity and shoot an advertise in which he freely explores his notorious comical ways. To Fernando, Sie7e has been a full technical challenge: “Never before did I shoot so many actions happening at the same time, with so many characters inside a same shot”.

    Filmed at the very KH Lloreda industrial facilities, one of the company’s plants was turned for 14 hours into an improvised film studio which hosted 16 actors, a parrot and a dog. All of them witnessed 60 ‘paella blows’, 45 falls from a window, 10 hours of kissing, 80 eyewinks, more than a thousand KH7 sprays and 70 toast flights. The spot also has an unexpected protagonist– Albert Campderrós, KH7’s brand manager, who stars as the main character, just like the director asked. “You will be my main character” said Trueba when they were introduced to each other.

    In all its different versions, those of 30, 20 and 10 seconds, not only space for the actors had to be found, but also for the many influences and hints that the director wanted to display: the most obvious being the Marx Brothers influence, but the viewer can also watch a couple passionately kissing as a tribute to the deceased director Bigas Luna, or an aesthetical feel taken from the Oscar-winning short film Tango (1981) from the polish director Zbigniew Rybczynski, in order to “create something that is different in the end, a film with its own identity”.

    Sie7e is the icing on the cake for Fernando Trueba’s great moment of creative effervescence. The filmmaker is currently finishing the production of La reina de España as a second part for his successful film La niña de tus ojos (1998), which will have Penélope Cruz again in the role of the charismatic singer Macarena Granada. Moreover, the director has just premiered and amazing clip in black and white for the song Amargura, from the new album by Estrella Morente, Amar en Paz, to which he is also a producer.

    Now he tries new registers with a publicity production for KH7, a brand that continues looking for new and transgressive formulas. First, it was Bigas Luna who linked his personal erotic universe to the brand, later it was Juan Antonio Bayona who shot a spectacular science-fiction short film in 2013, and now it is Fernando Trueba who contributes to the brand’s image with the first KH7 comedy. Sie7e is, starting from its title, a tribute to the history of cinema and to the product’s versatility.

    Through this new work Trueba comes back to a genre, publicity, with which he had rarely been involved before: “I’ve always had a big respect for publicity. I think there are some really good professionals into it, and I also think that being a good director doesn’t necessarily make you a good publicity director”. Nevertheless, we all remember his 1994 Christmas spot for Freixenet cava (Catalan drink, like champagne), performed by the Belle Époque cast, and so he is positive that we all will remember Sie7e in the future: “I hope it catches the viewers’ attention and that it leaves them wishing for more. I really hope it leaves them saying: “Uh, I’d like to see it again, because I feel I’ve missed something”.

    “Trueba wasn’t elected by chance. After the experience with Bigas Luna and Juan Antonio Bayona, it was easy to see that we had to work with a renowned director again. We think that talent has to be behind the camera, this has brought success in previous campaigns. We always look for a shocking effect to the consumer, that’s why we choose to do spots as original as this. With Sie7e we have completed three key points to KH7: sensuality, which Bigas reflected; technology and our brand’s superiority, which we communicated through Bayona; and humour, which has been Trueba’s job this time around”, says Josep M. Lloreda, president of KH Lloreda. The new KH7 campaign will start on March 2nd, being present in all of Spain’s main TV channels and will have a total of 2500 GRPs in 2015, displaying both the 10 and 20 second versions of Fernando Trueba’s spot.

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  • KH Lloreda and Unilever sign distribution agreement

    KH Lloreda has concluded an agreement for distribution in Spain of the company’s brands, CIF and Domestos. This agreement will be effective on February 15th 2015 and will apply for the next five years.

    Josep M. Lloreda, president of KH Llloreda, has pointed out that this new alliance “means an excellent chance to continue adding value to those categories where we operate, and it is framed in our continuous process of innovation as well as in our vocation for leadership”.

    For his part, Jaime Aguilera, president of Unilever Spain, has positively valued the agreement and assures that “it will reinforce the capacity of innovation in the Spanish market of two of our global leader brands, and thus it will contribute to its growing”.

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  • ZAS! Renews its image

    With a strong will and philosophy of continuous improvement, KH Lloreda has brought a renewed image for its range of multiuse cleaners, ZAS!

    ZAS! features KH7’s daily cleanness, and it is a brand formed by four products: ZAS! Kitchen, ZAS! Bathroom, ZAS! Multiuse and ZAS! Wood.

    ZAS! cleaners, apart from being highly efficient and comfortable to use thanks to their spray, don’t need any rinsing and allow to save time in the cleaning of spaces such as the kitchen or bathroom.

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